by Ralf Drews : Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)

ISBN : #3319171232 | Date : 2015-08-05

Description :

PDF-94bcc | This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Euro… Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)

Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) by by Ralf Drews

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